Brand

Where bridges are built
and change happens.

The meaning behind our name, logo, colours and type.

Where bridges are built
and change happens.

BRAND SPINE

“We turn public and social needs into sustainable businesses, and run them ourselves.”

Core statement

We solve social problems through business, from proof to execution

Tagline

A bridge built by faith, impact carried by business

LOGO

An arch gate for connection,
an orange bar for the point of impact.

bridgeimpact horizontal logo
  1. 1
    Gate · Arch

    A passage between two different worlds: connecting public and social needs with business.

  2. 2
    Impact point

    The orange bar under the arch marks where real change happens once the bridge is crossed.

  3. 3
    Wordmark

    Bold sans-serif lowercase. The orange dot on the i echoes the impact point.

Two backgrounds

Orange stays orange on either background
Primary logo on whitePrimary · White background
Reversed logo on navyReversed · Bridge Navy background

Four variations

Chosen by medium and size
Horizontal (primary)
Horizontal (primary)The default choice
With Korean name브릿지임팩트​
With Korean nameKorean caption aligned to the left edge of the ‘b’
Symbol only
Symbol onlySmall spaces such as favicons and social profiles
Stacked
StackedWordmark width matched to the symbol
COLOR

Navy for trust,
orange only at the point of impact.

Primary

Bridge Navy

#12304F

Trust and expertise, a steady foundation, calm sincerity. Used for the symbol, all text and large areas.

Accent

Impact Orange

#E2571E

Action and drive, human warmth, the place where change happens. Used at one point per screen.

Bridge Navy#12304F · Primary
Impact Orange#E2571E · Accent
Navy 75#4D647B
Navy 50#8998A7
Navy 25#C4CBD3
Orange 75#E98156
Orange 50#F1AB8F
Orange 25#F8D5C7

Supporting colors are 75/50/25% tints of the two main colors, used only for backgrounds, charts and dividers.

TYPOGRAPHY

Korean, English and numerals
all in Pretendard.

Aa 가

가나다라마바사
ABCDEFG abcdefg
0123456789

HeadlineBold · Top level
SubheadingSemiBold
BodyRegular
CaptionRegular · Small level

The wordmark is custom lettering. Never retype it in a font.

USAGE

Give the logo room and size,
and never change its shape or color.

DO
  • Keep clear space of at least half the symbol height on all sides
  • Use the horizontal logo at 100px (digital) or 25mm (print) wide or more
  • Use the symbol alone at 24px (digital) or 8mm (print) wide or more
  • Use only white or Bridge Navy backgrounds
  • Keep the spacing between symbol and wordmark as is
DON’T
  • Don’t recolor the symbol or wordmark
  • Don’t stretch, skew or distort the shape
  • Don’t add shadows, outlines or gradients
  • Don’t place it directly on other colors or busy images
  • Don’t change spacing or alignment
Logo downloads

Logo files and usage rules for press and partners will be available here.

Coming soon